1: The studs/mares can be a lot of factors to be honest and cannot be pinpointed to anyone factor as to why. For me, I mostly have my own bloodstock, stocked up and I rarely look to outside, unless I'm looking for something very specific that I don't have or want a better version of. Someone else could possibly expand upon this over me.

2: Are you breeding horses, all willynilly? Most people prefer to have foals with a training boost of 10, meaning the stud/mare have to be a minimum of 50, or some other variation, as long as when you take the two numbers, say 50 + 50 = 100, then divide that by 10, will give the training boost the foal will have, in the very end, once foal training is complete. Some people are even picky about genes too and looking for specific colors to add to their stock. Some folks, don't like graded horses, as it takes longer to show in Disciplines over Halters, as Halters give you more exp, depending on their ranking in Disciplines, as some folks, switch to Disciplines around Tier 2, Regional(?) I think it is. Random crossbreeds, thrown together, without any crossbreed campaign behind it, can also make some people not interested, for the above reasoning, harder to gain levels etc.

3: Clubs can be hit or misses, because outside of crossbreed campaigns? Clubs really don't have much of a purpose, truth be told. Some have tried to use clubs to help others or just do fun events, but they have, sometimes, faded away.

Sorry to hear that you are struggling! Here is some of my advice…

First and foremost, the best way to make money in this game is to show/work your horses everyday. So either entering halter shows, competitions, etc. I have found that it is the best way to generate revenue! 

As for breeding goes, it just depends on what people are looking for. Most people tend to look for higher level horses to have a higher training boost foal while others are looking for unique genes/patterns. I find that plain, lower level horses, don't always drive in requests/buyouts. Plain horses, overall, struggle to get bred. Some people are also looking for specific breeds, and some are more popular than others, I find pretty good success with my Irish cobs and mustangs because they are pretty popular, whereas my other misc breeds will go days or weeks without a buyout. 

As far as selling goes, again I find it hit or miss. Sometimes it takes a couple days (or weeks) before someone comes along. You could also try lowering the prices or running auctions. If I have trouble selling a specific horse, I will sometimes auction it off. Horse sales also depend on the breed, again the more popular it is, the better it sells. I had a nightmare trying to sell my Welsh Cobs D, so I shelved that project temporarily. I also find that purebred horses sell better than crossbreeds! I could never get any of my crossbreed horses to sell!

As far as clubs go, I don't have much advice because I have very little club experience. It seems like the best course of action is to find a club that has a lot of members/active members. As both a mustang and Irish cob breeder, I see a lot of folks breeding Cobblestans from my stock, so I assume it is pretty popular! But again, take my club advice with a “grain of salt” I am no expert. 

@Westernwind 

@TheDustyAngel

Thank you both for your suggestions 🙂 

As far as breeding goes I do breed sometimes just to breed but sometimes I breed to sell and if I see that I have any older horses that I am going to retire as in if they are up in age as in nearing in their 20's and see they have good pedigrees then I will breed them one last time and I will seek out upper level horses to breed to in order to try to improve whatever foals I have from those crosses.

 With training I train every day or try to when I care for horses and even have some as model horses to earn a little bit of money 

Hi Suzzie!

Right now we have a lot of horses flooding the market and not enough players (yet!), so in most cases breeding to sell or to profit from the stud/brood market is hard to do. I have seen your shouts, but I simply have not been in the market for buying horses or seeking outside breeding. There are exceptions, particularly for popular breeds (see Hall of Fame - Horse Totals), Low BV/high PS horses, as well as the temporary craze with newly released art.

HoFa lets you pick your own way of playing, which is darn tootin' fantastic, but since the player base is a relatively small at the moment it does result in a lot of niche interests. Everyone has different ways of playing, and there isn't too much of a set rule for guaranteeing profits from studs and broods. 

That said, I've included some trends I've noticed before regarding breeding and selling:

• Popular, colourful breeds like Irish Cobs and Mustangs tend to have more players willing to overlook poor PS and BS in exchange for colourful genes, whereas less colourful breeds care for stats or sometimes grades, depending on the players in the market
• Rare and restricted genes can net you a greater profit for purebreeds, depending on how saturated the market is. Examples are Lp in ICs and walkers, roan in Percherons, tiger eye, dapple, mushroom (Shetland), and manchado (Arabian and TB). Look up an individual breed in the Wiki for more info on breed genes.
• Sometimes a gene is removed from a pure breed, such as roan Arabian or Sabino Clydesdale. Sabino Clydesdales don't seem to go for much, but I believe roan Arabians might net a profit.
• Some players like only purebreeds, others don't mind grades. Grades cannot be entered in halter shows, which is an important consideration for new players.
• You can request higher breeding charges for pure, grade, or even random crosses with rare genes, but you also have to consider how often you offer these breedings before your unique gene becomes a dime a dozen. Manchado, for example, is quite easy to come across now, despite once being an extremely rare gene, resulting in a lower value.
• Some players like to breed outside their lines whilst others prefer having their own lines. I personally breed/buy outside only if I am seeking rare colours or need to diversify my grade ancestry lines; otherwise I very much prefer the accomplishment from breeding up from my own foundation stock.
  • Because of this type of thinking, foundies and wilds can and do go for as much or more than pedigree horses and should not be overlooked
• Pedigrees do not matter as much as PS, BV (stars), and TB. A horse could have a fantastic lineage, but produce subpar stock.
• Variations, mutations, and hidden genes can net you a high-profit horse. If unsure, head over to Discord for a price check
  • If you happen upon a mutation or rare variation for a niche breed that just so happens to have a rich/long term player in the market, one horse can make you over $100k bits. Discord really is great for this.

• Horses with new art, especially from completed campaigns, will generally go on a temporary selling craze. The Elvish Warhorse campaign, which was more complicated than past ones due to 3 breeds instead of 2, has stuck around quite a while as players not previously involved in the breed are looking for an in and it takes longer to create. 

  • After time, though, those breeds can lose popularity. For example, a lot of people are clearing out their Pintaloosa herds at the moment. 

   

With all this said, most players do not make the majority of their money from player to player transactions, but rather from creating optimal showing stock for halters and disciplines. I made another very long comment on a help post here with some new player tips that you might find useful. 

I hope this helps!

@Starberry

Thank you 

They have given great tips. One other thing to consider - it sounds like you only have a few horses entered for Careers? If you aren't using up all their energy with breeding or Halter/Discipline classes you can send everyone on Careers.  It's easier on a paid account because it's just one click, but even if you just send everyone once or twice a day it starts to add up - a little extra bits for you and some extra PS points for the horses.  I rarely have time to send everyone for Halter or Discipline so Careers helps my herd out tremendously. :D

@Snowfalls

Thank you